My Future My Southend is a programme designed to raise aspirations, to broaden horizons and to challenge stereotypes. Working with over 4,000 Southend children from 19 primary schools, My Future My Southend introduces children to volunteers from a range of key industries in the region. Covering six key industry sectors each year, focusing on industries with skills shortages and within growth sectors, My Future My Southend offers the opportunity for children to focus on an exciting future that can be theirs when they enter the work of world. By showing children real options for their future, the project aims not only to influence their aspirations, but also their motivation within education and their awareness of what is possible.